Arcadia Earth: Earth Month Video

#Motion Graphics#Projection Mapping#Immersive Video#Videography

A continuous projection-mapped sequence wraps the architecture in shifting light and motion, blurring the line between structure and story.



"Every Action has a Reaction" was a 5-minute long room-scale projection mapped video that engaged the viewers and challenged them to think about how their choices as a consumer can have rippling effects across the planet.



Prompts come on screen and provide alternative options to common over-consumption habits. Text, motion graphics, videos, and photos surround the audience on the walls, floors, and reflections.



A large rendered "plexus" of nodes and lines wraps the content in 3D space, waving in and out of focus and representing the connection between all of us on this planet.



"Every Action has a Reaction" ran through the month of April 2025 at Arcadia Earth at The Well in Toronto for Earth Month.

Kim Valmeo, Ryan Megaffin, Max Schramp, Patrick Stephen

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